Workshop Dates:

27 May 2020

Effective promo materials

Brand strategy. – Types of products. – Target groups, their motivations and values. – Differentiation. – Consumers’ loyalty and customers’ role. – Vector, code, brand architecture, 5W, 'Brand cabbage' and reflection of brand identity in basic promotional materials. – Case study 1: The criteria for assessment of integrity, style and effectiveness of promotional materials. – Work with agencies. – Creative briefs. – Style and layout. – Features of special promo materials. – Planning of promo materials’ budgets. – Case study 2: Development and evaluation of basic and special promotional materials.


Yury Sukhanov

Aktremed executive director